About us - our brand

We hear from all sides about the importance of building a brand that will differentiate us from the competition. Sometimes I feel that we invent a "brand" and then adapt our activities to it. In our case it is the opposite. For thirty-five years, together with my husband, we have been building the brand "Happy Family PITEK"😊. No, we don't build, but we live daily. Just as each of us lives the economy every day.

I admit, I didn't like my last name. When the kids were learning about the "Pithecanthropus, Australopithecus" at school, they came home crying because the other kids were making fun of them. However, PITEK and ECONOMICS can be combined into a unique brand - PITEKONOMICS. Why did I put my name in economics?

PITEK and ECONOMICS fit together like the gears of a watch. After all, at the age of 18, I fell in love with "both parts of the brand", they belong together. I want this brand to survive me and the study of economics to bring joy to people all over the world. The journey to create my own brand, which differentiates my approach to research and study of economics from the competition, took 35 years...